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Brand Identity: Novovino Wine Co.

Novovino wine Co.

Client: Novovino Wine Co.
Role: Designer

Timeline: Two Months
Deliverables: Brand identity, logo, website, business cards, marketing collateral
Tools: Adobe CC

Challenge: While working as an Operations and Marketing Manager for this wine distributer in Chicago, the owner communicated to me that they wanted to update their logo and website, which hadn't been touched since 2007 when the company began. I worked with the CEO and Novovino team to find an updated and classic look that they could be proud of. 

Brand Identity

Novovino Wine Co. focuses on providing Chicagoland restaurants and retail community with the finest small-production artisanal wine available from all over the world. The new brand identity needed to incorporate the heritage of the industry, but also bring a modern, clean aesthetic to help the company stand out against their competition.  

Novovino Logo

Old logo (left) and new logo (right)

Old logo (left) and new logo (right)


Logo ideas

The Novovino team was drawn to simple and clean typefaces and preferred logos without obvious imagery. This led to a minimal and modern design that allows Novovino to showcase their products and services without distraction. The light-gold color brings a sophistication to the logo without losing approachability.

Novovino website

I worked with the owner of Novovino to completely revamp their website and create intuitive information architecture for their clients throughout the site. Click on the image to visit Novovino's updated website, logo and brand identity in action!